For nonprofits
For any nonprofit with members or donors, a website, and tools that do not talk to each other. A small nonprofit starting from scratch, or a staffed team that wants help that stays.
First conversation free. First Step €1,500 excl. VAT, Momentum €5,500 excl. VAT, everything else on request. See how we start
First things first
Nine questions
Nine questions, one per domain, 2 minutes, nothing is saved. You get a rough measure, domain by domain, and where to start. The First Step or Momentum then confirm it on your real data.
The nine domains
Nine domains, the ones a nonprofit goes through in a year. Where a domain has already produced something measurable at Remember Me France, the nonprofit I work alongside every day, I write it down. Where there is nothing to show, I show nothing.
Goal
One record per person, and tools that talk to each other.
I don’t sell management software. I tidy up the one you already have, and I connect the ones that need to talk to each other. I take on a whole database, duplicates merged and identities made consistent, until each person appears only once. I sort your donors by what they give and since when, I identify the behaviors of your contacts and I write the sending scenarios that follow each case. Moving to another CRM or emailing tool is done with the segments, the history and the scenarios, with no break.
A website that holds on its own, that your volunteers update, and where every step is done online without calling anyone.
I move a website off a fragile content management tool onto an architecture that holds on its own, its data kept in its own database, its pages fed continuously from the field. The i18n is set in the architecture, not added afterward, an editor hands publishing back to your volunteers, and I read which words bring people to you, which pages work and which serve no purpose. I also know who owns the pages that receive your donations, and I move a website without the fundraising stopping, backups taken the day before and the go-ahead given once the site is standing. Rebuilding a nonprofit website is not enough to make it findable: I read its search visibility first, then I decide what gets rebuilt.
Goal
Seeing where the nonprofit stands without opening three tools. Dashboards and management tools are built on what you need, and priced on a detailed quote.
I build your dashboards on what you need, fed without retyping, and the management tools that are missing when nothing exists on the market. A campaign ends with a report the board reads in five minutes, every channel together, the share that came from advertising separated from the share that came from the people who shared it, and a budget is presented as two costed paths, not as a single request. And changing providers breaks nothing: you ask the one who is leaving for the state of what they leave behind, you recover the access and the accounts in the nonprofit’s name, and the calendar of the next season is set before the switch.
Campaigns that go out in the right seasons, and donations you can trace.
I run a campaign from the framing to the follow-up: the message, the artwork, the fundraising page, the ads, the mailing, the measurement. The year-end campaign is built end to end, every year, with its dated content plan, the measurement during, step by step, and its analysis send by send. And donations can be traced, checked line by line between the donation platform, the CRM and the accounting, through to the close. While a campaign is running, I look at the ad as it appears and at the link it leads to, and I can tell a real drop in donations from a counter that has stopped moving. A fundraising appeal is decided on a precise need, costed and followed up: that is what separates it from a poster.
Goal
Patrons you keep from one year to the next, and a file ready the day a foundation asks for it.
I build a full corporate sponsorship program: the offer, the benefits in return, the presentation file, the applications to foundations and companies, the reports that follow on time. I carry a brand partnership through to the contract, cause-related product included, a share of each sale given back to the nonprofit, and I keep the wall of patrons up to date, entry after entry. I read what the brand is going to say about your cause before it says it. And a partnership is not always counted in money: nights in a hotel, a product, a visit, seats, a share of the takings, all of that is negotiated and written down. I go and get what the big digital companies grant nonprofits rather than paying for it, and I refuse in writing any benefit in return that exposes you, before signing. I name what counts as patronage and what counts as sponsoring before signing, because the two are not written into the same agreement.
Mailings that go out when they should, social accounts kept up, and the same tone from the letter to members to the Facebook page.
The newsletter goes out every month, the fundraising mailings are added when the season calls for them, and the sends that trigger on their own run under watch. Five social accounts, one internal letter and one public letter hold with a single editorial line, and your ambassadors receive their messages ready to publish. Your booklets and institutional materials are written, designed and produced through to printing. Three of my campaign emails can be read in full on the work page, exactly as they went out.
Goal
The nonprofit cited accurately, at the right moment, and able to answer when things get rough.
I keep your press release template, your press kit and your contact database ready to go: an announcement goes out the day it is decided. I look after your ambassadors and your celebrity supporters, from the first contact to the message ready to publish, and I know which paper and which station to call in each town. I go to the big networks myself, I ask for the programs they reserve for nonprofits, and I open your channels where you do not exist yet. And when a crisis hits, I take it on: strategy, press release, moderation, evidence file. National campaigns, an ambassador kit and a television spot have been through the same hands.
Goal
Governing bodies prepared without an all-nighter, with numbers that are right.
I prepare the general meeting end to end: notice of meeting, ballot, video call, candidacies, slides, minutes, the numbers checked before they are projected. Your branches receive tools ready to use: a single form to order their posters and their clothing, equipment delivered to them, written answers to the questions that keep coming back, so that every volunteer can speak for the nonprofit without waiting for head office. And your high points are held end to end, from the run of show to your partners’ speeches, through to the January meeting repeated in every local branch.
A nonprofit that can prove it is in order, and that loses neither its files nor its donors.
I bring a nonprofit into order and I keep it there: record of processing activities, consents, accessibility declared, encrypted backups and a restore proven for real. No provider touches your contacts without a written agreement: use limited to the mission, no sharing, files returned or destroyed at the end. A security incident is handled end to end: diagnosis, rebuilding of the data, hardening. A communications idea that runs into consent stops there, and I say so before producing it. A testimonial is published on three agreements, not one: to take part, to publish this text, to publish it there. And your access belongs to roles, not to the people who opened it.
How we start
No billing by the day: a check-up and a project each have a price and an end date, and monthly support stops when you decide.
One-off
Free
In writing, or 30 minutes on a video call if you prefer. You tell me what takes up your time, I tell you whether I can help, and where to start. With no obligation to go further.
One-off
€1,500 excl. VAT
A long interview, a review of your entry points (website, database, mailings, compliance), and within 5 business days a short note: three priorities, in what order, and what each one takes.
Deducted from Momentum or from the first project within 60 days.
One-off
€5,500 excl. VAT
Momentum is the full survey: one month, ten documents, the nine domains reviewed, and a twelve-month roadmap, costed, ordered by what each project changes for your volunteers and your executive committee. You leave with it, whether you hand me the rest or not.
Deducted from the first project within 90 days, or by half from the first three months of support.
One-off
on request
A written scope, a deadline, and acceptance criteria settled at signature: what has to work, criterion by criterion, and the way I check it. A deposit on order, the balance once acceptance is passed.
Monthly
on request
Takeoff, Climb, Flight: three levels defined by what runs each month, cancellable each month. The Pawa Network included.
Takeoff
Four domains, you keep two.
What goes out each month: the newsletter, the seasonal fundraising campaign with its donation page, the monitoring of the website and of the automations, a written progress note. Your calendar of seasons set up at the start. What changes on your website also changes in what these engines answer about you: the file they come to read follows your pages.
Climb
Five domains, with nothing to choose.
Takeoff with nothing to choose, plus your data: your database clean and segmented, fundraising carried from the visuals to the follow-up, donations reconciled with the CRM and the accounts, your dashboards kept, the alerts handled. Your questions and your answers stay right when a price, a role or a section changes, and twice a year I record what is answered about your nonprofit.
Flight
All nine domains, no exception.
All nine domains, down to what lands without warning: corporate sponsorship files, press relations, the preparation of your governing bodies, crisis handling, progress reviews with the executive committee. The quarterly record of what is answered about you, your presence kept up in the directories where people look for a nonprofit, and your name checked everywhere it is published.
One-off or monthly
on request
What fits none of the plans above: recovery after an incident, an international partnership, a move between tools, getting cited by answer engines, an event, time on site or hands-on support, advertising campaigns, Google Ad Grants. And the tool that exists nowhere else, built from scratch for what your nonprofit does every day. Scoped in writing, with its acceptance criteria.
Prices are net of tax, before any VAT that may apply at the rate in force.
The three levels
Three levels of support, defined by what runs each month, never by days.
| Domain | Takeoff, Four domains, you keep two. | Climb, Five domains, with nothing to choose. | Flight, All nine domains, no exception. |
|---|---|---|---|
| Your data and your CRM | not in the plan | kept on request | kept every month |
| Your website and your online presence | your pick | kept every month | kept every month |
| Your reporting tools and your connected systems | your pick | kept every month | kept every month |
| Your fundraising and your campaigns | your pick | kept every month | kept every month |
| Your corporate sponsorship and your partnerships | not in the plan | not in the plan | kept every month |
| Your communications and your voice | your pick | kept every month | kept every month |
| Your press relations and your visibility | not in the plan | not in the plan | kept every month |
| The life of your organization and your governance | not in the plan | not in the plan | kept every month |
| Your compliance, your security and your data | not in the plan | not in the plan | kept every month |
kept every month · kept on request · your pick within your plan · not in the plan
Each level is priced on what actually runs: the number of mailings, campaigns and dashboards kept each month. The quote lists them one by one.
Takeoff : Two domains of your choosing among the four that run each month.
The projects
32 projects shown. Each one is scoped in writing before it starts, and it ends.
The three tools connected (donation platform, CRM, email sending), duplicates from the payment tool handled, a daily alert
Where we start
Duplicates merged, identities standardized, segments documented, a data entry protocol
Ready to launch
A move that carries over the sequences, the segments and the history
Ready to launch
Folder tree, naming, owners, access revoked
Ready to launch
Site structure, writing, development, donations built in, accessibility, going live, hosting in the nonprofit’s name
Ready to launch
Leaving a fragile website management tool (CMS), data stored in a database, pages fed automatically
Ready to launch
Translation and the full architecture
Ready to launch
Technical, search visibility, accessibility, performance, priorities
Ready to launch
An update screen that needs no technical skill
Ready to launch
Dashboards connected to the CRM and to fundraising, figures pulled automatically, a read for the executive committee
Where we start
Connections, field mapping, automations, monitoring, acceptance testing
Ready to launch
Volunteer intake form, batch record fixer, interactive map, whatever it takes
Ready to launch
Automatic checks, regular verifications, alerts, documented automatic repair
Ready to launch
Message, visuals, distribution plan, mailing, measurement
Ready to launch
Donation platform, CRM and accounts checked line by line, a table for the year-end close
Ready to launch
Scoping, launch, the field, closing
Ready to launch
Offer grid, benefits in return, presentation file, supporting files
Ready to launch
Request, follow-up, reporting on time
Ready to launch
Identity, templates, segments, writing, sending, follow-up
Ready to launch
Design, writing, layout, a print-ready file, reworked with your executive committee
Ready to launch
Editorial line, formats, calendar, moderation
Ready to launch
A record of what is answered about you, an identity file these engines come to read, identity cards for your pages, your questions and your answers published in the form they pick up, your name aligned everywhere it is published
Where we start
Ready to go, kept up to date
Ready to launch
Strategy, press release, moderation, an evidence file
Ready to launch
Notice of meeting, ballot, video call, slides, a check on the figures, minutes
Where we start
Verification, consultation, findings handed back
Ready to launch
Writing, layout, the tool
Ready to launch
Article 30 register, notices, consents, retention periods, a data processing agreement
Ready to launch
Diagnosis, rebuild, stronger protections, a search for traces of the intrusion
Ready to launch
Three levels, encryption, a dated restore test
Ready to launch
The Attesta method, pages tested as the browser renders them, an accessibility statement
Ready to launch
Receiving, format, the public portal
Ready to launch
Two separate services
Advertising campaigns (Google Ads, Meta Ads) are billed on the budget you commit, never on the donations they bring in.
Google Ad Grants: Google gives the budget, I make sure it gets used, for fundraising as much as for memberships and applications.
No one is competing for the same hearts: each has its own cause, all of them havethe same evenings.
Pawa Network
Every nonprofit I work alongside joins the Pawa Network. A general meeting template that worked for one serves the next. A treasurer who has been through an inspection explains it to the one still waiting for theirs. A volunteer photographer here, a specialized accountant there, a room lent for an evening.
What the network holds as of today: a shared space of templates and lessons learned, an introduction when a skill is missing, a written help thread. Nothing is imposed, no mandatory meeting. One written rule: the data of a nonprofit never travels without its consent. The Pawa Network is included in every support plan.
What the Pawa Network buildsWritten into the contract
Before you sign
The first coffee
In a first conversation, you are the one who talks. Here is what I will ask you, to understand your nonprofit before proposing anything at all, and what each answer opens up on my side.
The first conversation starts there, and it is free: you talk, I listen. What you say about your cause decides everything else, because a tool that ignores the mission ends up getting in its way.
I fit the format to whoever holds the nonprofit together, never the other way around: a small nonprofit starting from scratch, or a staffed team that wants help that stays. Volunteer time is the most precious resource a nonprofit has, and it is the one I try to give back.
I take on a whole database, duplicates merged and identities standardized, until each person appears in it only once. Your donors are then sorted by what they give and since when, so that every mailing goes to the right place.
I connect your tools so that a donation arriving in one place shows up everywhere it counts. Donations are checked line by line across the donation platform, the CRM and the accounts, all the way to the year-end close.
I take a website out of a fragile content management tool and into an architecture that holds on its own, its pages fed from the field as things happen. An editor hands publishing back to your volunteers, without them having to ask anyone.
This is the question that decides the first step: what comes back every month can be handed over, what breaks once gets repaired. Support is defined by what runs each month, and it can be cancelled each month.
A nonprofit lives in seasons, and I move at that pace, not at mine. Your calendar of seasons is set up at the start, so that each campaign goes out when it has to go out.
An alert catches it the same day, and you hear it from me rather than from a member. Mailings that fire on their own run under watch, and what breaks is handled before it shows.
This answer opens up corporate sponsorship: the offer, the benefits in return, the presentation file, the requests to foundations and companies. The file holds up the day a foundation asks for it, and the reports follow on time.
This is where the roadmap is laid out: twelve months, ordered by what each project changes for your volunteers and your executive committee. We come back to it together, and what has changed is checked against your own figures.
A reply within 24 business hours, with a first idea of where to start.