In production, alongside Remember Me France

A partnership that does not bring in a single euro

The partnership I am proudest of did not bring in a euro: a Paris house museum opens its exhibition to the young people taken in, before the public. I made sure it was feasible before mentioning it to anyone, passed the exhibition file to the teams who work with them so they would walk in knowing what they were going to see, and the visit took place. Then I handed over to the person who could answer on availability, staying in copy to follow up, and a renewal was asked for the following year.

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The emails that go out on their own after a donation

I wrote the emails a nonprofit sends on its own once the donation has gone through: the thank-you, the follow-up, the re-engagement. The templates went out with the blocks still to be built highlighted, so nobody had to guess what was missing. I set two requirements from the writing stage, and not as tool options: one version per donation tier, because a thank-you that ignores what was given thanks nobody, and variants ready to be compared. The donation amount still had to reach the sending tool: without that, nothing is personalized.

See the mailings ↑

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Snapchat, a network where the nonprofit did not exist

I opened a foundation’s presence on Snapchat. I wrote the first approach myself, pushed a second door with the network’s public affairs team, got the call and the editorial guide, created the account, announced a cadence. I edited the first video in-house and submitted it before publishing: three corrections came back, remove the watermark logo, move the call to action into the profile biography, behave like a creator and not like an advertiser. I applied them, then I published. You do not walk into a network speaking like an institution.

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The twentieth anniversary, carried by Meta and by Amazon

For the twentieth anniversary, I went looking for two large digital partners. At Meta, I carried the opening, presented the anniversary, got the meeting, then handed the subject to the person whose job it was in-house. At Amazon, I carried the operation: I wrote the text the voice assistant was going to say, secured in writing the right to broadcast the testimony film, supplied artwork carrying a code that makes the donation traceable, and reworked that artwork as many times as the partner’s screens required. The experience was live on the day announced.

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Ambassadors and celebrity supporters

A network of public figures supports the nonprofit: faces from television and the stage, and the people who speak to a twenty-year-old audience. I keep it alive all year. The list settled by the board before the first call, one format of appearance per person, the document that shows on a single page who already speaks for you, and the messages ready to publish when the campaign starts. Without ever speaking in their place. I do the same thing today for Remember Me France.

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IKEA, the panel and the terms asked for first

With IKEA, I made direct contact rather than waiting for the internal route, and I got a panel broadcast during Pride month. I set out three lines in writing, confirmed the two speakers on the nonprofit side and prepared each one separately. On the poster campaign, I did not say yes: before a partner puts forward former young people who were taken in, I ask for the terms and the data. It is the first question, not the last. I also organized my own absence: a designated stand-in, a written report after every check-in.

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The shared workspace, rebuilt and switched over

I rebuilt the shared workspace of a foundation with local branches: one space per local group, a common tree, access handed back to the people who know their teams. I wrote the illustrated manual for volunteers who are not technicians, and moved the data of the people being helped out of folders open to everyone, into a space with single access. I announced the switch to the whole network, absorbed the objections one by one, and set my rule: no old space deleted before the branch told me it had finished.

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The twentieth anniversary evening

The twentieth anniversary evening, I ran it from end to end: the late-afternoon press conference, the doors opening, every speech with its speaker, two films followed by the people who appear in them, the results of an opinion survey, a word from a patron, the close. Speeches are kept within limits so the evening stays an evening. And the whole year laid out on one page, one high point per season, the January gathering repeated in every local branch.

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The Inclusive Sport Tour

A national tour, from city to city, to remind people that the field belongs to everyone, in soccer, in handball and in touch rugby. I supervised the partnership on the nonprofit side: spokespeople decided before the first call, the sentence they would repeat written in advance, the regional daily and the local station to call identified in each city, the press release co-signed with the federations and the leagues. An evening for amateur clubs, a day hosted at a professional club’s facilities, a day open to all.

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